This campaign runs annually during Open Enrollment (October- December) when all competing health insurance plans are also accepting new clients. One of the design challenges was to make this appealing to the client. The angle we took is through the person the client has the most contact with, our healthcare provider, and the sales team (known as PHP Enrollment Specialists).

The design highlights the very people the client deals with directly. The care team participated in a photo shoot and we aligned each collateral to their corresponding regions. Given the amount of information for each collateral, I kept the design clean playing with color as opposed to additional design elements.