International Condom Day

For the last 3 years, the theme “Safer is Sexy” has been used across all participating countries as a fun, lighthearted way to bring awareness for safe-sex practices. The design incorporates AHF’s own ICON and LOVE condoms which served as the co-branding force across all deliverables.

Designing the logo was the biggest challenge. It set the town for the campaign. It took months to develop a concept, but once the logo was finalized it was a smooth process to develop the sub-collateral.

Items developed included: promotional items for giveaways, social media graphics, vinyl banners, stage graphics,
and posters.