The US grapples with HIV, and a disconcerting 15% remain unaware of their status, the Florida AIDS Walk stands as a beacon of advocacy. This initiative not only sheds light on this critical issue but also strives to enlighten and mobilize the Fort Lauderdale community, fostering collaboration to extinguish the epidemic once and for all.

At the genesis of our endeavor, we meticulously crafted a distinctive logo and established a vibrant color palette. Spearheaded by our Senior Director, the logo catalyzed the development of an entire branding deck. In my role, I meticulously expanded upon the logo, breathing life into the overarching design framework. This comprehensive approach extended to promotional materials, event signage, print collateral, outdoor advertisements, and the expansive realm of social media.

Highlighted below are key moments from the 2018-2023 Florida AIDS Walk, with a particular emphasis on the design enhancements implemented in 2021, marking a pivotal stride toward visual excellence and impactful communication.