Making a statement at Coachella

Back in 2017, Coachella was headlined by Beyonce and Eminem. The design ask was to develop 2 billboards, that would be placed en route to the Coachella festival and attract attention. What better way than to focus on the headlining talent. Inspiration from their hit albums was a sure win + a sassy tagline to promote safe sex practices among festival-goers.

Audience: 20-24-year-olds, millennials, YouTubers, and social media talent.

The project scope included: working with the copywriter on multiple tagline options, working through multiple comps and revisions with the Art Director, packaging file for vendor & final production.

(Lenght of time: 2-3 weeks Design + 2-week install)